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Amazon store dual authentication refers to the process whereby sellers are required to go through two different verification steps to confirm their identity when logging into the Amazon Seller Central. The purpose of this dual authentication is to enhance the security of the account and reduce the risks of unauthorized access and fraudulent activities.

Typically, Amazon's store dual authentication consists of the following two parts:

Username and password: Sellers need to input the correct username and password to log into the Amazon Seller Central. This is the basic authentication step to verify whether the user has legitimate account access.

Second verification: After entering the correct username and password, sellers may need to undergo a second authentication step. Amazon provides various methods for second verification, including SMS verification codes, dynamically generated codes from applications, hardware keys, etc. Through these methods, sellers can further confirm their identity and ensure that only legitimate users can access and manage the store.