base on my ad goal (increase exposure and raise awareness)
1 Answers
When choose advertisement activity, you need to base on your goals. For example:
▪️ If aiming to increase exposure and raise awareness for ASIN or brand through advertising, choosing the vCPM billing method for delivery can be beneficial. In this scenario, SBV will appear at the top position in search result pages, while SDV may appear in various locations such as other spots on search result pages, product detail pages, Amazon's homepage, or off-Amazon sites. The combination of both can generate significant exposure for ASIN or brand. Focus should be on ad impression share and ad impression ranking metrics. Emphasize the unique value of the product more within the video creative content and repeatedly emphasize the product or brand name to leave a lasting impression on consumers.
▪️ If aiming to drive more traffic to a listing through advertising, opting for CPC billing can be effective. Utilize SBV to target specific keywords, emphasizing the relevance of the video content to the keywords. For SDV, target Amazon audiences and emphasize the correlation between the product’s selling points and the preferences of the targeted audience within the video creative. This strategy aims to attract consumers to click. Focus in this scenario should be on the click-through rate (CTR) metric for the ad.
