What category is selling best on Amazon on Black Friday 2023?

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Want to know the latest shopping trends on the platform

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2023 peak season is coming to an end. According to a report by Adobe Analytics, on Black Friday this year, online sales in the United States increased 7.5% year-on-year, breaking a record of $9.8 billion (about 70 billion yuan).

Electronics were the main growth driver, with online sales up 221% on Black Friday compared to average daily sales in October 2023. Adobe Analytics reports that in the electronics category, smartwatches (+577%), TVS (484%) and audio devices (376%) are particularly popular.