Several listings that I started in 2020, which I've painstakingly operated, are being destroyed by other sellers. The brand was registered last year, but the application was rejected in March this year. I regret not appealing, so if you have similar issues, make sure to change your brand immediately and don't delay. Currently, the products are being sold at a loss by the followers, and the number of following stores is increasing. I've roughly calculated that there are at least ten stores now. It's terrifying. Out of the dozen products in my store, all the good ones are being followed. The best listing has five sellers following it. Asking service providers to combat this hasn't worked because I received a warning for abusive threats from a third-party seller last year. I'm afraid to use this option due to potential risks. If any friends with service providers can explain this in detail, I'd appreciate it. Is the Zero Tolerance Plan risk-free?
Possible solutions:
1.Register the trademark (R), then change the brand and apply for the Zero Tolerance Plan or Transparency Plan. However, it's a mess because brand registration is easily abused now. I've seen others use other stores to solve this. I have another R mark, but using it to complain about the main store's following showed abuse. The others are just TM marks.
2.Change the brand directly to a TM mark, and then apply for the Zero Tolerance Plan once the R mark is approved. This might be safer but not fundamentally effective, as my TM mark still needs two months to reach the public notice period, and the public notice period takes another three months. This is a long five-month wait. (One question: If I don't authorize it, will Store A stop selling? Can stores with TM marks follow without authorization? Are there any associated risks?)
3.Place a test order since the followers use self-delivery, then file a complaint once the goods arrive. However, with too many following stores, this method seems difficult.
4.Abandoning products to save the business. This is the hardest and least preferred option. Directly add violations to all listings, and discard my inventory (after a week, the low-priced sales have consumed most of it). This way, I can protect the new products developed this year and change the brand before anyone follows. I've never tried this! If anyone has experience, please recommend what to add to images or violation terms to eliminate following stores.
These are the only ideas I have. If anyone knows a better way to get rid of followers, I've heard about the AB store synchronization link operation but don't know how to do it. Please help me think of solutions. (As a joke, my wife cried over the following issue.)
Finally, my thoughts: Amazon's current approach seems to encourage competition among sellers. The misuse of brands is severe this year, and following has become rampant. It seems Amazon is pushing us to do this. It's exhausting.