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The advertising cost models on Amazon primarily include the following:

1.Cost-Per-Click (CPC): In this model, advertisers are only charged when users click on the ad, regardless of whether the user makes a purchase.

2.Cost-Per-Mille (CPM): This model charges advertisers based on the number of times the ad is displayed, typically measured in cost per thousand impressions.

3.Cost-Per-Order (CPO): Advertisers are only charged when a sale is completed from orders generated through the ad. This model focuses more on the actual sales impact of the advertising.

4.Cost-Per-Conversion (CPCv): This model charges advertisers based on actual conversions, such as users clicking on the ad and completing a checkout in the shopping cart.

5.Daily Budget Control: Advertisers can set a daily advertising budget to limit daily ad spending. Once the daily budget is reached, the ad will temporarily pause.

6.Bid-Based Model: In this model, advertisers bid for keywords or placements for their ads, and ads with higher bids are more likely to be displayed in search results or product listings.