How does Amazon determine if a product has a high return rate?
1 Answers
For this 2 questions, you can refer to:
1.What is a high return rate label?
Amazon will display a "High return flag" on items that have a higher-than-average return rate. In other words, Amazon will calculate the average return rate of the product category in advance, and once the seller's product return rate exceeds the average, it is likely to be marked as a high return rate product.
2.How to determine the high return rate?
According to the authoritative website, the judgment of the high return rate label may follow the following three rules:
▪️If the seller's product return rate is higher than the average return rate, it will be monitored by Amazon;
▪️If the bottom 25% of the average return rate is above average, it will be labeled "High return rate", which will be displayed to all buyers when placing orders.
▪️For brands, a single product must have sold more than 250 units in the past year to be considered for inclusion in this labeling system, so the products affected are mainly those with high sales and high return rate.
