get the position, thus achieving better exposure of products
Sellers need to meet some requirements on Amazon's platform to get BuyBox, I list down as follows:
1.Account
The store account operated by the seller must be a professional sales account, which is a basic requirement to obtain BUYBOX.
2.Performance
The ODR in the seller performance indicator is less than 1%
3.New Products
The seller's goods should be new, not used or refurbished goods. New products will make BUYBOX more accessible.
4.Inventory
Sellers must have their items in stock, or Amazon will automatically transfer BUYBOX to another seller.
5.Reply
Whether the seller can quickly respond to the buyer's consultation questions, after-sales questions, etc., also affects the acquisition of BUYBOX. Sellers must respond to more than 90% of buyers' questions within 24 hours to have a chance to get BUYBOX.